Long4Lashes is making a spectacular return to the German market with a new marketing campaign. The relaunch marks both a brand image upgrade and a reaffirmation of its leadership position in the lash serum category.
A modern campaign video, built around powerful and emotionally engaging messages, delivers a blend of precision, impact and aspiration – perfectly reflecting the essence and confidence of the Long4Lashes brand.
🎬 Watch the campaign video
At the heart of the campaign are strong, persuasive key messages:
The No.1 lash serum in German drugstores
96% of women would recommend it to a friend
Longer, stronger and fuller lashes in just one month
The campaign has been designed in the spirit of digital excellence, leveraging the most prestigious and engaging touchpoints. It runs in a Multiscreen model (Streaming TV+) across Netflix, Amazon, Disney, RTL+, Joyn, as well as leading lifestyle portals and the YouTube and Meta (Instagram and Facebook) ecosystems.
The campaign is strategically aligned with active promotional activities at major retail partners – Rossmann, Budnikowski and Müller – ensuring maximum impact on both brand visibility and sales performance.
This new campaign marks a powerful new chapter for Long4Lashes in Germany. The combination of outstanding creative, strategic media planning and premium quality placements makes it a true WOW moment – both within the industry and in the eyes of consumers.
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